Basically, your business needs a social media presence!
It doesn’t matter if you are a sole trader, run a small local business or a big national company. Social media is an essential and cost-effective part of your business marketing strategy.
Social media helps you connect with your current and potential customers, increase your brand awareness, and boost leads & sales. Over 3 billion people around the world use social media every month so the potential is almost never ending.
Why investing in social media is a clever move:
Build Awareness - If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort.
Show Authority & Knowledge - Customers are increasingly more switched on and more causious about which businesses they interact with and buy from. Before making a decision, they’ll search for you to browse your website and social media. What will they find?
Build Engagement - Social channels evolve, constantly releasing new features which allow you to speak directly to your customer base to build trust and relationships. Being accessible to potential customers increases the chances of then becoming actually customers.
Support Channels - Social media breaks down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information. This is a cost-effective way of providing information to your customer base if done correctly.
It is cheap - Marketing costs add up, and not every business can afford marketing budgets. But you can get a lot of value for your pennies with social media advertising. Your business, regardless of size, has an opportunity to grow your brand and reach your target market on social platforms like Facebook, LinkedIn, Twitter and Instagram.
Let us setup and link your social media accounts to start you on the digital growth journey you are capable of.