Pay Per Click is a type of internet marketing in where you pay a fee each time one of your ads is clicked. It is a way of buying visits to your site, rather than attempting to “earn” those visits organically through SEO.
Google Ads & Bing are the most popular forms of PPC. They allow you to bid for ad placement on their sponsored links when someone searches on a keyword that is related to your business offering. As an example, if we bid on the keyword “New website,” our ad might show up in the very top spot on the Google results page for people searching for a new website.
Every time our ad is clicked which will send a visitor to the desired page on your website, you pay the search engine a small fee. When it works correctly, the fee is small and produces a strong ROI, as the visit will be worth more than you pay for it.
Building a successful PPC campaign isn’t easy to a beginner so be very careful when setting budgets at first. Before you set anything live you have to research and select the right keywords, organise those keywords into well-organised campaigns and ad groups, set up PPC landing pages that are optimised for conversions. Google & Bing reward you if you can create relevant, cleverly targeted PPC campaigns by charging you less for advert clicks. If your adverts and landing pages match and provide the searcher with what they are looking for, Google/Bing charge you less per click, leading to higher ROI for your business. If you don’t know what you are doing with PPC it can be very costly and do more damage than good so, do your homework and don’t cut corners!
Google Ads is the single most popular PPC advertising in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties which is also the biggest online network in the world.
Google Ads provide loads of great tools to help you along the way to have a play around with tools like Google Trends, keyword planner and Ads Editor before you create any live ads. Bing has similar tools and can be used in conjunction with Google Ads or on it’s own. Bing is a smaller platform than Google and historically appeals to an older demographic but that is changing, as Bing is a growing with more people adopting Edge and Explorer as browsers.
If you need any help or advice to dip your toe into PPC get in touch with BV Online for a chat to see if it is right for your business.
Start advertising to your new customers today.